Not your typical booth

I conceptualized a lifesize Google Cardboard for the Google Booth, equipped with virtual reality cardboard headsets, a unique 360° video of Google's campus and branded takeaways, extending the booth's reach further than it's four walls.


I'm an event planner, y'all!

Sorta. Google asked for this to be everything except an event booth to create a buzz. Here's how I created an event booth that isn't a booth.

Chill with Will pitch concept Chill with Will FPO Art from the Google Booth concept pitch

Laying the groundwork

The skeleton blueprints modeled sizing while highlighting key booth features.

Model material

Rendered from blueprints, the 3D model helped visualize the 20x20 flow, space, and setup before physical build.

3D Google Booth model Google Booth 3D render

Let's get hammered

Nails nailed, bolts fastened, the physical form measures in at a girthy 17'-18" x 18'-0".

Booth construction The Google Booth foundation
Card pool

At the (non)event, retail associates visited the Google campus virtually while listening to key messages about Google products and services

  • Google Booth
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  • Google Booth
  • Google Booth
  • Google Booth
  • Google Booth
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